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	<title>hard inference &#187; Serena</title>
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	<description>an inside line to relative truth</description>
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		<title>The Serena Mashup Exchange gets ZDnet Blog Cred</title>
		<link>http://www.naisan.net/blog/2008/04/01/the-serena-mashup-exchange-gets-zdnet-blog-cred/</link>
		<comments>http://www.naisan.net/blog/2008/04/01/the-serena-mashup-exchange-gets-zdnet-blog-cred/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 07:26:46 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[collaboration]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[Mashup Exchange]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=43</guid>
		<description><![CDATA[We&#8217;ve been hard at work on the Serena Mashup Exchange, which will go into a live beta April 2nd at MashupExchange.com. If you&#8217;re really, really curious, you can see the unpublished alpha here. There are a few major UI tweaks that we&#8217;ll roll out in a few days, as well as upload some additional mashups [...]]]></description>
		<wfw:commentRss>http://www.naisan.net/blog/2008/04/01/the-serena-mashup-exchange-gets-zdnet-blog-cred/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Glorious Sao Paolo and Vista Flickr Lightroom Uploader integration</title>
		<link>http://www.naisan.net/blog/2008/03/25/glorious-sao-paolo-and-vista-flickr-lightroom-uploader-integration/</link>
		<comments>http://www.naisan.net/blog/2008/03/25/glorious-sao-paolo-and-vista-flickr-lightroom-uploader-integration/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 04:05:15 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[Partners]]></category>
		<category><![CDATA[Serena]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=42</guid>
		<description><![CDATA[Two totally differnt topics today: 1. We are having training for Serena Partners in Sao Paolo, Brasil. There are quite a few partners here &#8211; our training for Serena Business Mashups was filled to capacity. And of course we locally introduced the new 2008 Serena Partner Program, and folks are getting excited about what they [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SaaS / OnDemand Project Management Tools and . . . Amazon?</title>
		<link>http://www.naisan.net/blog/2007/09/18/saas-ondemand-project-management-tools-and-amazon/</link>
		<comments>http://www.naisan.net/blog/2007/09/18/saas-ondemand-project-management-tools-and-amazon/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 21:49:02 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[enterprise software]]></category>
		<category><![CDATA[Mariner]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=19</guid>
		<description><![CDATA[Two big players emerge when you&#8217;re looking for an online project management tool: Basecamp (37Signals) Goplan.org (weBreakStuff) I needed a tool that was simple to use, allowed me to show my management what the team was up to, and also to help the team collaborate around tasks and ensure day-to-day accountability. I started with GoPlan, [...]]]></description>
		<wfw:commentRss>http://www.naisan.net/blog/2007/09/18/saas-ondemand-project-management-tools-and-amazon/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Here at Dreamforce &#8211; big show this year</title>
		<link>http://www.naisan.net/blog/2007/09/18/here-at-dreamforce-big-show-this-year/</link>
		<comments>http://www.naisan.net/blog/2007/09/18/here-at-dreamforce-big-show-this-year/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 21:47:11 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[Mashup]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=28</guid>
		<description><![CDATA[Tonight is party night at dreamforce. That means 6, and counting, parties are out there tonight &#8211; and I am looking forward to all of them! This has been an amazing show for mashups &#8211; our booth has been very busy, and you get the feeling that people are very interested in what we&#8217;re doing [...]]]></description>
		<wfw:commentRss>http://www.naisan.net/blog/2007/09/18/here-at-dreamforce-big-show-this-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>RenÃ© Bonvanie, Serena&#8217;s SVP of Marketing, Parnters, and Online Services @ xChange Chicago</title>
		<link>http://www.naisan.net/blog/2007/09/11/rene-bonvanie-serenas-svp-of-marketing-parnters-and-online-services-xchange-chicago/</link>
		<comments>http://www.naisan.net/blog/2007/09/11/rene-bonvanie-serenas-svp-of-marketing-parnters-and-online-services-xchange-chicago/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 18:49:13 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[enterprise software]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=27</guid>
		<description><![CDATA[This morning RenÃ© kicked off a terrific presentation around SaaS and how Serena is going SaaS. He walked through a video around a choice: going SaaS or staying with the traditional model, then walked through several principles behind SaaS: Multitenancy Security Democracy Community This was one of the best presentations I&#8217;ve seen in terms of [...]]]></description>
		<wfw:commentRss>http://www.naisan.net/blog/2007/09/11/rene-bonvanie-serenas-svp-of-marketing-parnters-and-online-services-xchange-chicago/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Jeremy Burton, CEO @ Serena, talks about a revolution in software, xChange 2007, Chicago, USA</title>
		<link>http://www.naisan.net/blog/2007/09/10/jeremy-burton-ceo-serena-talks-about-a-revolution-in-software-xchange-2007-chicago-usa/</link>
		<comments>http://www.naisan.net/blog/2007/09/10/jeremy-burton-ceo-serena-talks-about-a-revolution-in-software-xchange-2007-chicago-usa/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 14:30:57 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[enterprise software]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>
		<category><![CDATA[SOA]]></category>
		<category><![CDATA[tech industry]]></category>
		<category><![CDATA[Web Services]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=26</guid>
		<description><![CDATA[Jeremy Burton, CEO of Serena software took the stage early today to talk about a revolution in application development. His presentation started with a discussion around the Harvard Business Review article &#8220;IT Doesn&#8217;t Matter&#8221; by Nick Carr. The basic premise is that IT was so expensive and difficult that much of the last 10 years [...]]]></description>
		<wfw:commentRss>http://www.naisan.net/blog/2007/09/10/jeremy-burton-ceo-serena-talks-about-a-revolution-in-software-xchange-2007-chicago-usa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Serena xChange liveblog starts now!</title>
		<link>http://www.naisan.net/blog/2007/09/10/serena-xchnage-liveblog-starts-now/</link>
		<comments>http://www.naisan.net/blog/2007/09/10/serena-xchnage-liveblog-starts-now/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 13:14:24 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[enterprise software]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>
		<category><![CDATA[tech industry]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=25</guid>
		<description><![CDATA[I am at Serena&#8217;s xChange conference in Chicago right now, and will be doing a liveblog for the next day as I attend sessions. The big news, of course, I can&#8217;t share yet, but it won&#8217;t be long now]]></description>
		<wfw:commentRss>http://www.naisan.net/blog/2007/09/10/serena-xchnage-liveblog-starts-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Serena gave me control of a website, and boy was that ever a mistake!</title>
		<link>http://www.naisan.net/blog/2007/09/06/serena-gave-me-control-of-a-website-and-boy-was-that-ever-a-mistake/</link>
		<comments>http://www.naisan.net/blog/2007/09/06/serena-gave-me-control-of-a-website-and-boy-was-that-ever-a-mistake/#comments</comments>
		<pubDate>Fri, 07 Sep 2007 06:00:20 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[Mashup]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=24</guid>
		<description><![CDATA[Unless you&#8217;ve been hiding under a rock, you&#8217;ve seen posts about Serena&#8217;s Mashup strategy in the New York times, eWeek, and tons of other places. But that&#8217;s not really funny. Giving me free reign over a website is pretty funny (funny dangerous, not funny haha). I just finished writing some copy, and me laughing woke [...]]]></description>
		<wfw:commentRss>http://www.naisan.net/blog/2007/09/06/serena-gave-me-control-of-a-website-and-boy-was-that-ever-a-mistake/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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