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	<title>hard inference &#187; MashupExchange</title>
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		<title>More press on the Serena Mashup Exchange</title>
		<link>http://www.naisan.net/blog/2008/05/29/more-press-on-the-serena-mashup-exchnage/</link>
		<comments>http://www.naisan.net/blog/2008/05/29/more-press-on-the-serena-mashup-exchnage/#comments</comments>
		<pubDate>Thu, 29 May 2008 17:16:08 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[Mashup]]></category>
		<category><![CDATA[Mashup Exchange]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena Mashup Exchange]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=45</guid>
		<description><![CDATA[Came across an interesting article from Paul Gillin, who does a great job of explaining a very powerful platform &#8211; the Serena Mashup Exchange &#8211; in a few simple words. As I look at the amount of automation we have in place around the Mashup Exchange, the systems powering it, and how we&#8217;ve been able [...]]]></description>
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		<title>The Serena Mashup Exchange gets ZDnet Blog Cred</title>
		<link>http://www.naisan.net/blog/2008/04/01/the-serena-mashup-exchange-gets-zdnet-blog-cred/</link>
		<comments>http://www.naisan.net/blog/2008/04/01/the-serena-mashup-exchange-gets-zdnet-blog-cred/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 07:26:46 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[collaboration]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[Mashup Exchange]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=43</guid>
		<description><![CDATA[We&#8217;ve been hard at work on the Serena Mashup Exchange, which will go into a live beta April 2nd at MashupExchange.com. If you&#8217;re really, really curious, you can see the unpublished alpha here. There are a few major UI tweaks that we&#8217;ll roll out in a few days, as well as upload some additional mashups [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Salesforce.com&#8217;s parnter conference: interesting session, and &#8220;the force&#8221; platform</title>
		<link>http://www.naisan.net/blog/2007/09/19/salesforcecoms-parnter-conference-interesting-session-and-the-force-platform/</link>
		<comments>http://www.naisan.net/blog/2007/09/19/salesforcecoms-parnter-conference-interesting-session-and-the-force-platform/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 21:59:48 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[corporate strategy]]></category>
		<category><![CDATA[enterprise software]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[Mashup Exchange]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[strategic alliances]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tech industry]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=29</guid>
		<description><![CDATA[I am sitting in salesforce.com&#8217;s partner conference right now. They just went through some great coverage about where they are working, where the opportunity is for partners, and where salesforce.com intends to build. They were open about what they were doing, and that is a great thing for partners, who want to make safe investments. [...]]]></description>
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		<title>Here at Dreamforce &#8211; big show this year</title>
		<link>http://www.naisan.net/blog/2007/09/18/here-at-dreamforce-big-show-this-year/</link>
		<comments>http://www.naisan.net/blog/2007/09/18/here-at-dreamforce-big-show-this-year/#comments</comments>
		<pubDate>Tue, 18 Sep 2007 21:47:11 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[Mashup]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=28</guid>
		<description><![CDATA[Tonight is party night at dreamforce. That means 6, and counting, parties are out there tonight &#8211; and I am looking forward to all of them! This has been an amazing show for mashups &#8211; our booth has been very busy, and you get the feeling that people are very interested in what we&#8217;re doing [...]]]></description>
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		<title>RenÃ© Bonvanie, Serena&#8217;s SVP of Marketing, Parnters, and Online Services @ xChange Chicago</title>
		<link>http://www.naisan.net/blog/2007/09/11/rene-bonvanie-serenas-svp-of-marketing-parnters-and-online-services-xchange-chicago/</link>
		<comments>http://www.naisan.net/blog/2007/09/11/rene-bonvanie-serenas-svp-of-marketing-parnters-and-online-services-xchange-chicago/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 18:49:13 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[enterprise software]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=27</guid>
		<description><![CDATA[This morning RenÃ© kicked off a terrific presentation around SaaS and how Serena is going SaaS. He walked through a video around a choice: going SaaS or staying with the traditional model, then walked through several principles behind SaaS: Multitenancy Security Democracy Community This was one of the best presentations I&#8217;ve seen in terms of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Serena xChange liveblog starts now!</title>
		<link>http://www.naisan.net/blog/2007/09/10/serena-xchnage-liveblog-starts-now/</link>
		<comments>http://www.naisan.net/blog/2007/09/10/serena-xchnage-liveblog-starts-now/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 13:14:24 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[enterprise software]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>
		<category><![CDATA[tech industry]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=25</guid>
		<description><![CDATA[I am at Serena&#8217;s xChange conference in Chicago right now, and will be doing a liveblog for the next day as I attend sessions. The big news, of course, I can&#8217;t share yet, but it won&#8217;t be long now]]></description>
		<wfw:commentRss>http://www.naisan.net/blog/2007/09/10/serena-xchnage-liveblog-starts-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Serena gave me control of a website, and boy was that ever a mistake!</title>
		<link>http://www.naisan.net/blog/2007/09/06/serena-gave-me-control-of-a-website-and-boy-was-that-ever-a-mistake/</link>
		<comments>http://www.naisan.net/blog/2007/09/06/serena-gave-me-control-of-a-website-and-boy-was-that-ever-a-mistake/#comments</comments>
		<pubDate>Fri, 07 Sep 2007 06:00:20 +0000</pubDate>
		<dc:creator>naisan</dc:creator>
				<category><![CDATA[Mashup]]></category>
		<category><![CDATA[MashupExchange]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Serena]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.naisan.net/blog/?p=24</guid>
		<description><![CDATA[Unless you&#8217;ve been hiding under a rock, you&#8217;ve seen posts about Serena&#8217;s Mashup strategy in the New York times, eWeek, and tons of other places. But that&#8217;s not really funny. Giving me free reign over a website is pretty funny (funny dangerous, not funny haha). I just finished writing some copy, and me laughing woke [...]]]></description>
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		<slash:comments>0</slash:comments>
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