René Bonvanie, Serena’s SVP of Marketing, Parnters, and Online Services @ xChange Chicago
by naisan on Sep.11, 2007, under Mashup, MashupExchange, SaaS, Serena, enterprise software, partnership
This morning René kicked off a terrific presentation around SaaS and how Serena is going SaaS. He walked through a video around a choice: going SaaS or staying with the traditional model, then walked through several principles behind SaaS:
- Multitenancy
- Security
- Democracy
- Community
This was one of the best presentations I’ve seen in terms of taking people from being unaware of what SaaS really means to the state where they can understand not only the promise of SaaS, but also how they could get themselves into the business.
This is where things got really interesting: René then talked about the Mashup Exchange: a marketplace for mashups and associated services, which drives value for partners and customers.
Since I am driving the Mashup Exchange, this means a lot to me – so many SaaS companies have stumbled around partners, and I am intent on us getting it right.
That means we learn from the past, and emulate the best attributes we have seen in systems in the past.
Simply put: protect partners’ business for the long run, give them a fair and free marketplace to sell their goods, and provide real value in creating a new opportunity for them.
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