Partnership is easy, but then it’s not
by naisan on Apr.12, 2007, under corporate strategy, partnership, strategic alliances, strategy
Had a very stimulating strategy session today with a start-up. They were interested in talking about partnership, but we quickly started into talking about corporate strategy.
Partner strategy is an outgrowth of a solid corporate strategy. If you think you’ve got a good corporate strategy, ask yourself how it instructs your alliances or partnership strategy. If the corporate strategy can’t guide and inform the partner strategy, it’s back to the drawing board on the corporate strategy.
But partnership really is simple.
1. Make a list of what you want
2. Make a list of what others want
3. Make a list of what you’re willing to give, and how much.
4. Figure out where the intersections are in 1, 2, and 3.
Simple huh? But it’s not.
Many startups latch on to a partner in order to quickly grow a business. Pretty soon, the partnership takes over the startup! The solution: write down at the outset what you want to achieve, and revisit that written description from time to time. See if you’re boiling the frog (the market) or if you’re being boiled.
Boil or be boiled. Now that’s simple.
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